You’re here because you’re not 100% sure your copy is working as hard as it could.
I’m here to take the hard work out of the equation.
Once upon a time, I whipped up marketing copy for 200 book launches a year, as an in-house marketing executive for major book publishers.
Campaigns and copywriting projects ranged from modest (social media only) to colossal (international, posters, press ads, popups all over the internet….).
Now I work with a handful of clients like you each month, so I can get into the details and make a bigger difference.
Years of marketing bestselling authors taught me how to see sparks of connection between the written word, and an engaged audience.
A split-second connection with copy tells readers: this is the book you need.
A split-second connection with your ad or website creates a relationship with your business.
That split second connection looks effortless.
But nailing it takes work.
Do I write off the cuff? Perfect draft, first time?
I’m a compulsive redrafter.
I cut between 30-80% of what I write.
But you don’t see it til it’s looking good.
I do A TON of market research. I draft and I redraft. I work closely with clients to pin down:
…to create something that represents YOUR ethos and vision.
I love this work because while we all grapple with the self-doubt demon, I get to remind you what you’re good at, and help the world see it, too.